Managing Your Pharmacy: Module 5 – Marketing

Managing Your Pharmacy: Module 5 – Marketing

This 6-part module covers all aspects of your most important resource: your pharmacy team! Learn about HR in general, how to create a desirable workplace, and all aspects of staffing from developing job descriptions to recruiting to conflict resolution.

$120.00

$65.00 Member Price Become a Member

Description

Description:

This course is Module 5 of the Managing Your Pharmacy: The Business Essentials program. 

Learning Objectives:

  • Describe basic communication
  • Describe the communication process
  • Examine communication channels and barriers
  • Define marketing and the marketing mix
  • Explore the distinction between services and goods marketing
  • Identify the additional 3 Ps of marketing when the product is a service
  • Examine one’s ability to assess services
  • Outline service scripts and service blueprints
  • Analyze the service-profit chain
  • Explain elements of good customer service
  • Examine methods of market research
  • Discuss target markets and marketing segmentation
  • Synthesize consumer behaviour and the consumer buying process

Course Outline:

  • Part 1:
    Communication Basics and an Introduction to Marketing
  • Part 2:
    Marketing When Your Product is a Service
  • Part 3:
    Marketing Segmentation and Consumer Behaviour

Course at a Glance:

  • 3 hours to complete
  • Course expiry date: December 31, 2025
  • Online
  • This course is not accredited
  • Completion requirement: Complete each module then complete the multiple-choice exam and achieve a score of 70 % or more within a maximum of 2 attempts.

Intended Audience:

This program is excellent for practising pharmacists, international pharmacy graduates, pharmacy students, pharmacy owners and managers who are interested in or intending to open, operate or manage a community pharmacy or who are already doing so and wish to improve their management and operation skills.

Development Team:

  • Jason Perepelkin, BA, BComm, MSc, PhD, University of Saskatchewan

Our Commitment:

OPA is committed to providing high-quality, accurate, and unbiased educational content, tools, and resources for healthcare professionals and patients. Learn more about our process for content development and our firm commitment to maintaining content integrity here.

Cancellation Policy:

Please refer to OPA’s Terms and Conditions of Purchase for cancellation policies.

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