Managing Your Pharmacy: Module 5 – Marketing

This 6-part module covers all aspects of your most important resource: your pharmacy team! Learn about HR in general, how to create a desirable workplace, and all aspects of staffing from developing job descriptions to recruiting to conflict resolution.


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This course is Module 5 of the Managing Your Pharmacy: The Business Essentials program. 

Learning objectives:

  • Describe basic communication
  • Describe the communication process
  • Examine communication channels and barriers
  • Define marketing and the marketing mix
  • Explore the distinction between services and goods marketing
  • Identify the additional 3 Ps of marketing when the product is a service
  • Examine one’s ability to assess services
  • Outline service scripts and service blueprints
  • Analyze the service-profit chain
  • Explain elements of good customer service
  • Examine methods of market research
  • Discuss target markets and marketing segmentation
  • Synthesize consumer behaviour and the consumer buying process

Course outline:

  • Part 1:
    Communication Basics and an Introduction to Marketing
  • Part 2:
    Marketing When Your Product is a Service
  • Part 3:
    Marketing Segmentation and Consumer Behaviour

Course at a glance:

Who should take this course:

This program is excellent for practising pharmacists, international pharmacy graduates, pharmacy students, pharmacy owners and managers who are interested in or intending to open, operate or manage a community pharmacy or who are already doing so and wish to improve their management and operation skills.

Development Team: