Managing Your Pharmacy: Module 5 – Marketing
This 6-part module covers all aspects of your most important resource: your pharmacy team! Learn about HR in general, how to create a desirable workplace, and all aspects of staffing from developing job descriptions to recruiting to conflict resolution.
$120.00
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Description
Description:
This course is Module 5 of the Managing Your Pharmacy: The Business Essentials program.
Learning objectives:
- Describe basic communication
- Describe the communication process
- Examine communication channels and barriers
- Define marketing and the marketing mix
- Explore the distinction between services and goods marketing
- Identify the additional 3 Ps of marketing when the product is a service
- Examine one’s ability to assess services
- Outline service scripts and service blueprints
- Analyze the service-profit chain
- Explain elements of good customer service
- Examine methods of market research
- Discuss target markets and marketing segmentation
- Synthesize consumer behaviour and the consumer buying process
Course outline:
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Part 1:Communication Basics and an Introduction to Marketing
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Part 2:Marketing When Your Product is a Service
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Part 3:Marketing Segmentation and Consumer Behaviour
Course at a glance:
Who should take this course:
This program is excellent for practising pharmacists, international pharmacy graduates, pharmacy students, pharmacy owners and managers who are interested in or intending to open, operate or manage a community pharmacy or who are already doing so and wish to improve their management and operation skills.
