Selling What You Can Do for Your Clients Program

Tags: Online learning, Professional pharmacy services


Without question the pharmacy marketplace is changing. With increasing emphasis on reducing costs and implementing government-supported services (e.g., MedsCheck), pharmacists must start thinking differently, demonstrating what they can do for patients, and asking for appropriate payment.

This presentation will explore how sales and marketing strategies can increase pharmacy revenue. More importantly, it will demonstrate how they can improve the overall patient care and pharmacy experience.  This interactive session allows participants to practice using common sales strategies to maximize service uptake. 

This presentation received great uptake at OPA’s Conference 2017.

How to Register: To register, please scroll to the bottom of the page and click on Pricing and Registration. A drop-down menu will provide pricing information for members and non-members*. Select the option that applies to you, then click on Add to Cart to start the registration process.

*Not a member? OPA members receive significant discounts on professional development. Find out how to become a member here.


Number of Continuing Education Units
This program is not CCCEP accredited. CEUs will not be granted.

Course Availability
Participants will have access to the program until April 30, 2021.

Learning Format:
1 online, didactic learning module (approx. 1 hr)


Learning Objectives

Upon completion of this program, participants will be able to

  • Discuss the changing paradigm in the Canadian pharmacy marketplace and the need for exploring different revenue streams
  • Discuss how to approach patients to maximize uptake of different services and products
  • Demonstrate how to provide better patient care by integrating sales and marketing in pharmacy practice every day
  • Apply highly practical strategies to market and sell products and services in the pharmacy

Program Completion

To receive a letter of completion for this program, participants must complete the following requirements before April 30, 2021: 

  • Complete the program’s online module. Instructions will be emailed to you separately after registration.
  • Complete a program evaluation.

Prerequisites and Target Audience

There are no pre-requisites for this program. This online professional development program was developed for pharmacists and pharmacy owners who want to learn how to maximize different services and products in their daily pharmacy practice.

Subject Matter Experts

  • Mike Boivin, RPh, CDE, CTE, CTH (BScPhm)

Last updated: April 30, 2020

Inquiries: Please contact OPA’s professional development team by phone at 416-441-0788, option 3 (toll-free in Ontario at 1-877-341-0788, option 3), or by email at

Cancellation policy: Cancellation requests must be submitted in writing to no later than five days after access to the program has been emailed to you. A $10 (+HST) administration and processing fee will apply. Cancellations will not be permitted once log-in to access the program material has been initiated. Program registration fees will not be refunded after the cancellation deadline.

Protecting your privacy: Your privacy is important to us. Some information you provide in program registration forms and exercises may be considered personal information. OPA collects, uses, and shares the information contained in program registration forms and exercises to process your registration; issue certificates of completion; award continuing education credits; and deliver OPA services, programs, and publications to you.

Learners’ code of conduct: By registering for an OPA education program, you agree to follow OPA’s Learners’ Code of Conduct. For further details, click here

Event Date: Recurring | City: Online | Venue: Online

Pricing and Registration
Member Rate
2020 Selling What You Can Do For Your Clients   $15.00 Add to Cart 
Non-Member Rate
2020 Selling What You Can Do For Your Clients   $30.00 Add to Cart 
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